Tradies, need more jobs and your evenings back?
We help sparkies, plumbers, cleaners, painters and other home service legends get your phones ringing and stop your admin chewing up your weekends.
Every day Kiwi tradies lose jobs because they can’t be found, and lose even more hours buried in admin.
Customers can't find you on GoogleCustomers can't find you on Google
Online reviews sitting at a painful 3.1 starsThat one bad rating from ages ago still haunts your reputation.
Missing calls because you're on the toolsYou’re working hard, not sitting by the phone. But every missed call is a missed job.
Spending Sunday nights doing quotesYou did the work. Now you’re chasing payment like it’s your full-time job.
Endless chasing overdue invoicesYou’re not a desk jockey. You should be off the clock.
Look, we get it.
You didn't become a tradie to become a digital marketing expert. You got into this game because you're good with your hands, not keyboards.
The good news?
Most of your digital problems can be spotted and fixed faster than you think. The bad news? Every day you wait, jobs are going to someone else.
That's where we come in.
Who we are
Bad Badger is your digital mate
Here's the deal: most agencies want to lock you into 12-month contracts, flood you with reports you'll never read, and sell you "brand strategy" that doesn't put a single dollar in your pocket.
We're different
We diagnose what's actually broken or missing in your digital setup, fix those specific problems, and you see results fast - more calls, more jobs, less admin eating your weekends.
Think of us as your digital mechanic:
You bring us a problem: "I'm not getting enough calls"
We diagnose it: Your Google profile is a mess and you’ve got three dusty reviews
We fix it: Your profile optimization, review requests automation.
You see results: 10+ fresh reviews in 90 days. More trust. More calls. More jobs.
No fluff. No jargon. Just fixing what's broken.
How we work
Free 30-minute diagnostic
We look at your Google profile, website, and how you handle leads. We'll tell you straight what's costing you jobs.
Fix what matters first
Not everything at once. Start with the biggest problem (usually getting found or capturing leads), then layer in the rest.
No lock-ins, no BS
Month-to-month after setup. If we're not delivering, fire us. We're not here to waste your time
We are not
SEO agency selling just rankings- Lead gen crew chasing pointless clicks
- Brand team pitching “vibes”
- IT bros pushing shiny tech
We look at your business as a whole and make it work better.
How we help tradies
Three Tools in the Badger’s Belt
Every tradie business has the same core problems: not enough jobs coming in, leads falling through the cracks, and admin eating up all your time. We fix all three.
Get More Jobs
We help you get found by clients in the way that works for you.
- Build a fast, mobile-friendly website that actually converts
- Optimize your Google Business Profile so you show up in local searches
- Get more reviews hassle free
- Run paid Google/Facebook ads (only if you're ready — we'll tell you honestly if you're not)
Never miss a lead again
Tools and systems that turn leads into paying jobs, fast. Make customers happy so they refer you to a mate.
- Missed call management (auto-response within 60 seconds)
- Smart auto-response system
- Lead follow-up automation, so you're not chasing manually
- Lost lead recovery (re-engage quotes that went cold 2-3 months ago)
Cut the admin
Automate the boring stuff: quoting, follow-ups, invoices - so you can get back on the tools
- Automate quote generation and follow-ups
- Build custom workflows that save you 5-10 hours per week
- Integrate your job management software (ServiceM8, Fergus, etc.) with everything else
- Find your biggest time sinks and kill them
How to start
- Book a free sniff test call with Gene - no BS, just straight talk.
- We dig into what’s holding your business back and suggest the fixes.
- We fix your digital stuff so you can do what you’re best at.
We’ll take a quick look at your digital setup, sniff out what’s broken, and tell you straight what to fix first. No bullshit, no jargon — just the stuff that’ll actually get you results.